The Ensoras blog.
Practical playbooks on AI customer support, automation, and conversational AI — written by people who actually run support inside ecommerce brands.
How to Automate Refunds with AI on Shopify and Stripe (2026 Walkthrough)
A step-by-step walkthrough for automating refund workflows in Shopify + Stripe with AI. The exact policy rules to write, edge cases to handle, and pitfalls that will burn you if you skip them.
What to Automate First in Customer Support: A Tier List for Ecommerce
The exact order to automate customer support tickets, which categories to start with, which to add later, which to leave with humans, and why the sequence matters.
The When/If/Then Framework for Customer Support Workflows
How to write workflow rules in plain English that don't break in production, the exact pattern, real examples for ecommerce, and the mistakes that kill rule-based automation.
7 Reasons Customer Support Automation Projects Fail (and How to Avoid Each)
The seven failure modes that kill most customer support automation projects, with the specific signs each is happening and how to fix it before it stalls your rollout.
Customer Support Automation: The Practical Playbook for Ecommerce in 2026
How to actually automate customer support without making your customers hate you. The shape of a real automation rollout, from policy writing to steady state.
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